Keith Gordon, Director of Marketing
Keith comes to Spring Loaded having spent the last 15 years developing his Marketing Communications expertise on a wide variety of projects for brands such as Toshiba, AstraZeneca, Bell, Intel, and Pfizer. He has helped organizations large and small develop strategic approaches to their marketing practice, and harness the power of digital platforms to tell their stories and engage their audiences.
Keith’s fascination with the creative application of technology to real-world problems has led him to work with startups from a range of sectors including wireless, biotech, digital media, and financial services to achieve market leadership and acquisition. He has also worked internationally for non-profit organizations including UNICEF, the World Conservation Union (IUCN) and the Canadian Cancer Society.