Joe Khalifa is a sales executive with more than 30 years of experience in the medical device industry. That experience includes key contributions to early stage start-up ventures such as Biosite, Gen-Probe, and CoolSystems (Game Ready). Joe has built and led large sales teams successfully selling across multiple market channels including medical professionals, national distribution, federal government, and GPO/IDN. For the last 10 years at Ossur Americas, Joe was focused on orthopedic bracing for osteoarthritis treatment and injury recovery. Throughout his career, he has consistently met revenue projections, set major sales records and won multiple sales awards. Joe holds a B.S. degree in Biology from the University of West Florida, Pensacola, Florida. At Spring Loaded, Joe is VP of Sales.