Press Release: Spring Loaded Appoints New Vice President of Sales Positioning Itself for Rapid Growth in the US and Beyond.

Industry Veteran Joe Khalifa to Accelerate Growth of Spring Loaded’s Groundbreaking Knee Brace Technology in New Markets.

Dartmouth, Nova Scotia, Canada – April 4th, 2019 – Spring Loaded Technology, maker of Levitation® the world’s first Tri-Compartment UnloaderTM knee brace, and a new non-surgical option for people with knee arthritis, announced today that Joe Khalifa has joined the company as the Vice President of Sales.

Mr. Khalifa has many years of orthopedic device and bracing sales experience.  He has a successful track record with start-up companies, as well as extensive experience managing a variety of sales organizations and guiding new product launches.  

Most recently, Mr. Khalifa was Director of National Accounts with global bracing and prosthetics leader Ossur, responsible for a $34 million US sales portfolio.  Key sales channels included distributors, prescribers, Workers’ Compensation, Veterans Affairs, clinics and hospitals.

“Joe is a seasoned professional with diverse experience in our industry,” says Chris Cowper-Smith, Spring Loaded CEO. “We look forward to leveraging his expertise and leadership to achieve continued growth, allowing us to serve more patients and expand our market share.”

Mr. Khalifa said, “With our leadership team, I look forward to building upon Spring Loaded Technology’s early success and further advancing the company’s mission of improving patient outcomes by providing truly unique, innovative bracing solutions.”

Prior to Ossur, Mr. Khalifa held Sales leadership and founding roles in a broad range of medical technology companies.

About Spring Loaded

Spring Loaded is an award-winning company focused on mobility-restoring bionics. The company incorporates its patented liquid spring technology into Levitation, the world’s first compact and powerful bionic knee brace. The Levitation Tri-Compartment Unloader is the only brace that can significantly reduce pressure throughout the knee while enhancing strength to alleviate pain and improve mobility for people with knee arthritis and injuries.